Lubricating compound used to reduce tension between cable insulation and the conduit during the pulling process. In the early days of the electrical industry, people used Ivory Soap Flakes to perform this function earning it the term SOAP. In 1973, inventor Nelson Jonnes concocted a water-polymer solution that would eventually become Polywater® It was initially marketed as "Slippery Stuff" and sold to divers as a body lube to help ease into and out of the wet suits. Eventually it was used as a sex lube and Polywater® sold that division off. The Polywater® product caught-on as a cable lubricant initially with the Transit Authorities, which required the use of Bentonite Clay. Polywater® Cable lubricant is sold by a wide variety of manufacturers today.